Uncage Yourself

Wow. Didn't know that Tiger Beer has been around since 1932. Went to the newly launched bold new campaign together with Melody, Janice & the babes at Nagaba.

The UNCAGE event was hosted by Peter Davis

The tiger and tree logo has undergone a revamp in this new campaign.

According to GAB marketing director Bruce Dallas, the brewery  recognises the need to evolve and thus the new evolution of the Tiger Beer logos while retaining the original elements.

Not just that, the bottle was given new designs too. The 'g' in the name is also given a new design which resembles an '8' for luck.

Instead of using the traditional beer advertising themes, the UNCAGE campaign features three inspiring young Asian personalities. We were shown three video short films featuring Chinese female tattooist Joey Pang, Thai-American stuntman Charlie Ruedpokanon and award-winning Singaporean filmmaker Anthony Chen. They brave the odds to succeed in their new careers and this shown how they braved and uncaged themselves from their traditional career of 9-to-5 jobs. As young adults, we should not conform to society and family expectations and taking a safe path and I think the new Tiger wants to encourage young adults to be courageous and to take the leap to follow their passions and dreams. We should ignite into our inner "Tiger" to take on diverse, non-traditional careers and life paths.

As part of the campaign, GAB is now organising two contests. The first, consumers just need to watch Tiger UNCAGE videos at www.tigeruncage.com.my and answer three simple questions to win an exclusive paid trip to HK for a freehand taatoo by Taatoo Temple founder Joey Pang.

Another contest is for everyone to "uncage" themselves in a photo contest to win exclusive UNCAGE merchandise.

You can even create your very own personalised 15-second UNCAGE video at the website based on your FB profile. Find out more on Tiger Beer's "Uncage" campaign and the contest at www.tigeruncage.com.my