Pause for a Blue Christmas with Kronenbourg 1664 Blanc

Mid-week blue? Hang in there as Kronenbourg 1664 Blanc invites you to take a break from your hectic routines to enjoy the festivities with your loved ones. We are just 5 days away from Christmas and I’m sure everyone is looking forward to the long holiday and the celebrations.


Join Kronenbourg 1664 Blanc as it’s turning the year-end celebration up a notch the French way by its latest launch of the ‘Pause for a Blue Christmas’ campaign which encourages busy Malaysians to hit the pause button and enjoy every little yet precious moments this festive season. 

They are having a Christmas party of the year at Tom, Dick and Harry’s @ Oasis, Ara Damansara. Opened to public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others.


During their launch event earlier this month at Nicsmann 1940s by Lewré on the Park in Starling Mall, they had a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles. I spotted the same Christmas tree at Tavern 13 the other day. I’m guessing this is going to be larger and bigger.

Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ has started with different initiatives rolled out throughout this month.

A photo with Joanne & Betty at the launch earlier this month. Been a while since I saw them.

Based on Lars Lehmann, Managing Director of Carlsberg Malaysia, the whole concept was advocating the same message as per their campaign ‘Pause for Le Moment’ earlier this year in July which allowed its consumers to appreciate all the little quality moments life has to offer just like the French do. This time around, it’s in a festive manner to create an equally memorable brand experience that is highly own able and distinctive to Kronenbourg 1664 Blanc. 

He adds, “Kronenbourg 1664 Blanc advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.”

Good thing is worth the wait. Can’t wait for the big party this Friday and get myself a refreshing bottle of modern & fruity Kronenbourg 1664 Blanc and enjoy the Christmas ambiance.

As for now, I guess I'll just chill at home first. Cheerios =P

Find out more at Kronenbourg Facebook page on the event. See you there!